An alive ambition

From 2009 to 2013 STL-Pro Cycling was part of the pro peloton under the name Vacansoleil-DCM. The team, managed and owned by Daan Luijkx, distinguished itself with an aggressive style of racing and eager riders who took their chances. Talents like Wout Poels, Thomas De Gendt and Barry Markus had their breakthrough in this team. In 2013 the Vacansoleil and DCM sponsor contracts ended and both indicated that they reached their sponsorship goals. Daan Luijkx expressed his ambition to be back in the pro peloton in 2015, with a new story, new ambitions and the same momentum. Now that the sport is regaining credibility and growing worldwide, a great future awaits cycling. The ambition to be among the 10 best cycling teams of the world in the near future is very much alive and 2014 will be spent building up and looking for partners.

If you are interested in meeting Mr. Daan Luijkx to discuss an added value for both parties and receive additional information on his plans and the chances professional cycling offers feel free to contact him by leaving your details.

cycling means exposure

Performance on the road and media exposure returns aren’t a direct correlation. Aggressive riding tactics and best practice in kit branding impacts greatly on media value delivered to sponsors.
Professional cycling sponsorship delivers substantial and efficient media exposure returns. The sport’s appeal is broader than ever before and title sponsorship creates unique opportunities to sponsors concerned about brand clutter in sport.
Cycling fans appreciate the integral role that sponsors play in their sport. They are more engaged with sponsors, more favourable towards their products and are early adopters of new technologies.

Welcome to the website of STL, licenseholder of Vacansoleil-DCM

An alive ambition

cycling means exposure