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Performance on the road and media exposure returns aren’t a direct correlation. Aggressive riding tactics and best practice in kit branding impacts greatly on media value delivered to sponsors.
Professional cycling sponsorship delivers substantial and efficient media exposure returns. The sport’s appeal is broader than ever before and title sponsorship creates unique opportunities to sponsors concerned about brand clutter in sport.
Cycling fans appreciate the integral role that sponsors play in their sport. They are more engaged with sponsors, more favourable towards their products and are early adopters of new technologies.